Nine years ago, we began asking church leaders questions about their lives, congregations,
and faith. Out of simple questions came the amazingly expressive study that more
than 450,000 global church leaders have contributed to. This isn't data that we
created or contrived. It's yours. It is what you as a church leader are processing
through and dealing with everyday.
The study focuses on three key areas:
- Segments: What are the different groups/segments of people the
church might be looking to serve?
- Needs: What spiritual growth needs are being met, not being met
well or not being met at all for each segment?
- Drivers/Barriers: What are the drivers of spiritual growth, and
what are the barriers to spiritual growth?
Those three areas provide the Reveal framework, which was collaboratively designed
by an expert research team using two types of common research methodology:
- Qualitative (Gathering Insights)
Typically a one-on-one process between a researcher and an individual.
- Quantitative (Establishing Statistical Reliability)
Utilizes detailed questionnaires that are distributed to large numbers of people.
These two methods combine to provide an incredibly reliable body of data that can
help you understand your congregation. We analyze the data using three common and
extremely complementary analysis techniques: correlation analysis, discriminate
analysis and regression analysis. For more information about the REVEAL research
process and methodology download the Sample Survey
Report or the Sample Tracking Report.
Our FAQs can tell you more or if you'd like to connect
with someone directly don't hesitate to contact us.