About REVEAL

Nine years ago, we began asking church leaders questions about their lives, congregations, and faith. Out of simple questions came the amazingly expressive study that more than 450,000 global church leaders have contributed to. This isn't data that we created or contrived. It's yours. It is what you as a church leader are processing through and dealing with everyday.

The study focuses on three key areas:

• Segments: What are the different groups/segments of people the church might be looking to serve?
  
  
• Needs: What spiritual growth needs are being met, not being met well or not being met at all for each segment?
  
  
• Drivers/Barriers: What are the drivers of spiritual growth, and what are the barriers to spiritual growth?

Those three areas provide the Reveal framework, which was collaboratively designed by an expert research team using two types of common research methodology:

• Qualitative (Gathering Insights)
  Typically a one-on-one process between a researcher and an individual.
  
  
• Quantitative (Establishing Statistical Reliability)
  Utilizes detailed questionnaires that are distributed to large numbers of people.

These two methods combine to provide an incredibly reliable body of data that can help you understand your congregation. We analyze the data using three common and extremely complementary analysis techniques: correlation analysis, discriminate analysis and regression analysis. For more information about the REVEAL research process and methodology download the Sample Survey Report or the Sample Tracking Report.

Our FAQs can tell you more or if you'd like to connect with someone directly don't hesitate to contact us.